Celia Soonets 9/9/26 Celia Soonets 9/9/26

Entrepreneurs’ Values Don’t Come with a University Degree

Does a higher level of education change entrepreneurs’ values? A study of 244 entrepreneurs explores the relationship between education, values, and achievement.

Celia Soonets 8/25/26 Celia Soonets 8/25/26

Do Men and Women approach Entrepreneurship differently? Here’s what the data say

Do men and women approach entrepreneurship differently? A study of 244 entrepreneurs reveals more similarities than differences, along with interesting gender differences in values, relationships, consistency in execution, and perceptions of success.

Celia Soonets 8/4/26 Celia Soonets 8/4/26

The Entrepreneur’s Biggest Bias Is Right There in the Mirror

Discover why entrepreneurs' self-perception can be misleading and how a more objective assessment can help identify the strengths that truly drive entrepreneurial success.

Celia Soonets 7/27/26 Celia Soonets 7/27/26

The Entrepreneur's Values Paradox: The Value That Best Predicts Success Is One of the Most Undervalued

Discover why resilience was the value that best predicted entrepreneurial success in my research, even though most entrepreneurs ranked it among the least important.

Celia Soonets 6/26/25 Celia Soonets 6/26/25

Business Ethics and Integrity: Long-Term Benefit

This article emphasizes the importance of ethics and business integrity as the foundation for building sustainable, honest ventures with a positive long-term reputation.

Celia Soonets 12/9/24 Celia Soonets 12/9/24

How to optimize your Business Efficiency and why you should do it?

Learn how to optimize your business efficiency by reducing costs, improving processes, and maintaining quality to boost profitability and competitiveness.